Tag Archives: marketing
Continuous Innovation vs. Disruptive Innovation
I don’t remember who exactly coined these terms, but the concepts are HUGE! Everyone roots for the person that has created the completely amazing product that transforms everyone’s life, but who really wants to buy the product? I would assume, … Continue reading
Why Fight It – Influencing the Consumer
If there were only two ways to influence people, which of the following would you choose: 1. Tell them what they can’t do. 2. Tell them what they can do. When you attempt to influence people’s behavior by telling them … Continue reading
Brain On 